CU Insurance Solutions Board Announces the Hiring of a New President/CEO

2 Ledgeview Drive
Westbrook, ME 04092


For Immediate Release
May 9, 2017


(Westbrook) – The CU Insurance Solutions Board has selected Kim Daigle Blier to lead as its new President/CEO.

Last year, current President/CEO David Baird announced his plans to retire on December 31, 2017, following 11 years of service with CU Insurance Solutions and its subsidiaries, Equinox and CUAlliance.

Originally from Fort Kent, Maine, Kim moved to Florida where she graduated from University of South Florida in 1992 with a degree in Elementary Education.  She taught a “Drug & Gang Prevention” program in Tampa’s inner-city schools for three years. Her desire to come back to Maine became reality when she was hired as a General Manager for a small retail business growing from 1 location to 13 locations in 6 years and learning all aspects of managing and growing a business.

Kim also worked as an Account Executive at Anthem Blue Cross and Blue Shield in Maine working with multiple associations plans, employers, employees and brokers.  Kim’s decision to start her own business in 2009 was driven by her passion to provide employees and employers with a great benefit selection and education that helps consumers make informed decisions.  Eight years ago, Kim formed a new business called Better Benefits, LLC.  Better Benefits, LLC is currently assisting over four hundred business clients to help provide benefit education and great benefit selections to employers and employees throughout Maine and New England.

Kim has worked with CU Insurance Solutions and its credit union partners in various capacities for the past 17 years.  In the last 3 years, Kim has specifically worked as a strategic partner with the credit unions to assist with their employee benefits education.

“Our Board is delighted with the selection of Kim Blier as CU Insurance Solutions’s next President/CEO,” stated Board Chairman and Five County CU Vice President Mike Foley. “Kim’s strong background in the insurance and benefits arena, coupled with her already extensive familiarity with Maine’s credit unions as a trusted benefits provider and educator, will enable Kim and the Trust team to seamlessly continue their tradition of excellent service to Maine’s credit unions. The Board looks forward to a bright future for the Trust, and the credit unions it serves, under Kim’s leadership.”

“I am incredibly honored to have been selected as the new President/CEO of CU Insurance Solutions,” said Blier. “Over the past 17 years, I have been fortunate to work with credit unions and I have been forever inspired by the integrity and passion that credit unions and their employees have for helping members and the local communities. I am excited to work with the amazing team at CU Insurance Solutions and for the opportunity to help continue and build upon our important work and mission.”

The selection of Kim Daigle Blier followed an extensive search conducted by Drake Inglesi Milardo, Inc. – Human Resource Consultants of Portland and ultimately, the CU Insurance Solutions Board of Trustees.  Kim will assume her new position effective August 1, 2017.


About CU Insurance Solutions

CU Insurance Solutions was founded in 1963 by Maine Credit Unions to provide insurance solutions for their members. For over 50 years, CU Insurance Solutions has been the premier provider of insurance and loan protection products throughout the Northern New England credit union community.  Visit for more information.